Split (A/B) Testing 101 — Make Your Messaging Convert

You’ve got ad creative A, and ad creative B.

Your gut tells you that A is best.

But in marketing you should never follow your gut.

In this course, you will learn:

  • What split testing actually is
  • How to avoid getting false positives in your testing
  • Hacks for short-circuiting your tests and getting to a more effective result FASTER
  • How to apply split testing to multiple marketing platforms, such as email, video, thumbnails, buttons, descriptions, and social media like Facebook!
  • Much, much more

Could this course change your life?

Well, I’ll let you be the judge of that.

What I will say is that you will learn how to accurately test all kind of messages for all types of platforms against their alternative messages, and you might just choose to use that skill to work your way towards a happier life in the end.

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